Smart, maker-friendly business tips that actually work

Running a creative business doesn’t have to be overwhelming. This page is packed with real-world, proven strategies to help you price your products for profit, increase your average order value, and test ideas before you overcommit.

Let’s make your business work smarter — not just harder.

✅ Simple Pricing Strategies That Help You Make a Profit

Pricing isn’t just math — it’s how you stay sustainable.

• Use a 3x rule: (Materials + Time) × 3 is a good starting point for handmade items.
• Don’t forget overhead like packaging, paint, utilities, booth fees, and your time.
• Use a pricing worksheet (or spreadsheet) to double-check you’re making money, not just breaking even.
• Check market ranges, but don’t race to the bottom — your work is worth pricing confidently.

💡 Pro Tip: Show the value in your materials, time, and finish. “Outdoor safe” paint and premium layering help justify your price.

✅ Offer Bundles + Upsells to Increase Order Value

The easiest way to make more per sale? Increase the cart size.

• Offer add-ons (e.g., personalized nameplates, paint kits, matching stands).
• Create gift bundles for holidays, teacher gifts, or special occasions.
• Offer BOGO or discount tiers: “Buy 2, save 10%” encourages larger orders.
• Use tiered product pages for upsells in person and online.

💡 Try this at your next show: Offer a basic $35 option, a $45 personalized one, and a $60+ bundle. Most customers will choose the middle or higher option.